Amrita Global Group is a diversified company engaged in the import, distribution and marketing of ethnic foods, home goods and natural products from South Asia. Based in New York, Amrita connects small producers in India, Sri Lanka and Bangladesh with retailers and wholesalers in North America. Its food division sources specialty rice, lentils, spices, coconut products and ready-to-eat curries under various brand names. The group also imports Ayurvedic health products, artisan textiles and eco-friendly housewares. Amrita Global Group focuses on fair trade, sustainable sourcing and cultural authenticity and provides private label packaging for retailers.