Initiative Foods is a private-label manufacturer of organic baby foods based in Northern California. Founded in 2002, the company produces USDA organic fruit and vegetable purees for infants and toddlers, packing them in glass jars, pouches and cups. Initiative Foods partners with grocery retailers, natural food brands and baby food startups to develop custom flavors and packaging formats. It offers research and development services, organic ingredient sourcing, small-batch production and large-scale co-packing. Products include single-ingredient purees and blends such as apple, pear, sweet potato, carrot, spinach and blueberry. Initiative Foods emphasizes food safety and certifications including SQF Level 3 and organic, kosher and non-GMO verifications. Although contact details were not provided on the website, the company is recognized as a leading private-label baby food manufacturer in the United States.