AGRANA is an Austrian food industry group that processes agricultural raw materials into sugar, starch, fruit preparations and juice concentrates. Founded in 1988 and headquartered in Vienna, the company operates facilities in Europe, Asia, North America and South America. AGRANA's sugar division produces beet sugar and raw sugar for the food industry, while its starch division makes starches, saccharification products and ethanol from corn and potatoes. The fruit division supplies fruit preparations for yogurt, bakery and ice cream and produces fruit juice concentrates and beverages. AGRANA emphasizes sustainability, regional sourcing and innovation.