Non-Food CPG
Water supplements are additives that can be mixed with water to enhance its nutritional value, taste, or functionality. These supplements may contain a variety of ingredients, including vitamins, minerals, electrolytes, herbs, and flavorings. They’re designed for various purposes, such as hydration, energy boost, immune support, or overall health and wellness.
-
01 Types of Water Supplements
Here are some common types of water supplements and their intended benefits:
- Electrolyte Powders/Drinks: Aimed at replenishing electrolytes lost through sweat during exercise or hot weather. Common electrolytes include sodium, potassium, magnesium, and calcium.
- Vitamin and Mineral Drops: These are concentrated sources of vitamins and minerals that you can add to water. They might include vitamins like B vitamins for energy, Vitamin C for immune support, or minerals like zinc and selenium for overall wellness.
- Alkaline Drops: These drops claim to increase the pH level of your water, making it more alkaline. The theory is that alkaline water can neutralize acid in the bloodstream, though this is a controversial claim with mixed scientific backing.
- Flavored Drops or Powders: These are primarily designed to improve the taste of water, making it easier to drink more throughout the day. They can come in a variety of flavors, often with little to no calories, sugars, or artificial sweeteners.
- Herbal Infusions: These can be either in the form of drops, bags, or loose leaves that you mix with water. They might include herbs like chamomile for relaxation, peppermint for digestion, or hibiscus for blood pressure management.
- Energy Boosters: These supplements contain ingredients like caffeine, guarana, or green tea extract, intended to provide a quick energy boost. They may also contain B vitamins and amino acids for sustained energy.
- Collagen Powders: These are meant to be mixed with water and claim to support skin, hair, nail, and joint health due to their high collagen content.
- CBD Infusions: CBD drops or powders that can be added to water, claimed to reduce anxiety, improve sleep, and provide other health benefits.
-
02 A Water Supplement Tailored to Your Brand
Water supplements are rapidly gaining popularity among health-conscious consumers eager to enhance their hydration experience while reaping additional health benefits. By introducing a line of water supplements, your brand can make a significant impact in the wellness industry, offering consumers an innovative way to support their health and hydration needs.
The water supplement market flourishes with diversity, catering to a wide array of health goals and preferences. These supplements can be designed to enrich water with vitamins, minerals, electrolytes, and antioxidants, targeting specific wellness objectives such as boosting energy, enhancing mental clarity, supporting immune function, and promoting skin health. This variety ensures that there’s a perfect match for everyone, from fitness enthusiasts seeking post-workout recovery to busy professionals looking for a midday energy lift.
Moreover, water supplements offer the flexibility to suit various lifestyles and dietary preferences. Options can range from organic and natural formulas to keto-friendly and zero-calorie varieties, appealing to a broad spectrum of consumers, including those following strict dietary regimes or those simply seeking a healthier alternative to sugary beverages.
However, creating such diversity and appeal within this range isn’t an easy task. Creating water supplements with the performance, efficacy, profile, and safety that meet the needs of your brand requires due diligence on your part.
Your Search Begins Here
The right contract manufacturer can ensure your water supplements meet your precise specifications, including ingredients, processes, and best practices. The right supplier will work closely with you to create water supplements tailored to your brand and one that your customers will love.
2000+
Manufacturers
