Ferrara is a leading U.S. confectionery company known for iconic candy brands such as Nerds, SweeTarts, Laffy Taffy, Trolli and Brach's. Founded in Chicago in 1908 by Salvatore Ferrara as a bakery and candy shop, the company has grown through mergers and acquisitions, most notably with the 2017 acquisition of Ferrara by Ferrero Group. Ferrara produces a wide array of gummies, sour candies, chewy sweets and seasonal treats sold in grocery stores, convenience stores and online. The company operates multiple manufacturing facilities across the United States and continues to innovate with new product launches and line extensions. Ferrara emphasises quality, fun and nostalgia, appealing to generations of candy lovers.