Hamacher Resource Group (HRG) is a retail-focused consulting and marketing company based in Wisconsin. With more than 45 years of experience, HRG provides category management, data and analytics, marketing and communications and shelf-intelligence services to independent pharmacies and consumer goods companies. The company positions itself as a passionate and reliable partner that helps businesses improve retail performance through strategic planning, product assortment and merchandising solutions. HRG's values emphasise creativity, integrity, continuous evolution and community involvement. In addition to consulting, HRG produces market trend reports, store-level evaluations and planograms to improve category performance and shopper experiences.