Rise Baking Company is a North American bakery manufacturer formed in 2013 through the merger of New French Bakery, Best Maid Cookie Company and other bakeries. Headquartered in Minneapolis, Minnesota, Rise Baking produces artisan breads, cookies, cakes, brownies, muffins and donuts for in-store bakeries, foodservice and convenience stores. Its brands include Brill, New French Bakery, Best Maid Cookie Company and South Coast Baking. The company specializes in thaw-and-serve, par-baked and fully baked products and provides custom product development and private-label services. Rise Baking emphasizes quality, innovation and long-term partnerships, operating multiple bakeries across the United States.