Vineyard Vines is an American lifestyle apparel brand known for its whimsical neckties and preppy clothing inspired by the coastal lifestyle of Martha's Vineyard. Founded in 1998 by brothers Shep and Ian Murray, the company offers men's, women's and children's clothing, swimwear, accessories and home goods featuring signature motifs such as whales, sailboats and nautically themed prints. Vineyard Vines operates retail stores across the United States, sells through wholesale partners and runs a robust e-commerce site. The brand emphasizes quality fabrics, classic silhouettes and a everyday should feel this good ethos. It also offers corporate gifting and custom products and collaborates with sports teams and charitable organizations.